Site icon Haktan Suren, PhD

HandL UTM Grabber / Tracker: Integrations

HandL UTM Grabber / Tracker is a unique WordPress plugin for storing, tracking and using UTM variables on any pages, posts and custom posts with ease. Unique shortcodes feature of each individual UTMs allows you to pass the information specifically to your email marketing tools (CRM).

HandL UTM Grabber integrates with ANY email forms and email marketing tool. I will just give some examples on this page about how you can get the most benefit from the plugin by integrating the email marketing tool of your choice. Feel free to comment under this post, if you could not find the tool you work with and want me to publish tutorial about it.

WARNING: Tutorials below assumes you are having the latest version of the plugin. Please download the latest from here before you start.

Contact Form 7


According to feedback I’ve received, CF7 is the most integrated tool with HandL UTM Grabber. Follow this simple step to integrate in seconds.

First we are adding the shortcodes in your form.

[[utm_campaign_i]<input type="hidden" name="utm_campaign" value="%s" />[/utm_campaign_i]]

[[utm_source_i]<input type="hidden" name="utm_source" value="%s" />[/utm_source_i]]

[[utm_medium_i]<input type="hidden" name="utm_medium" value="%s" />[/utm_medium_i]]

[[utm_term_i]<input type="hidden" name="utm_term" value="%s" />[/utm_term_i]]

[[utm_content_i]<input type="hidden" name="utm_content" value="%s" />[/utm_content_i]]

[[gclid_i]<input type="hidden" name="gclid" value="%s" />[/gclid_i]]

Here is what it looks like:

And then, to include the new inputs in the email

Campaign Name:
[[utm_campaign]]

Campaign Source:
[[utm_source]]

Campaign Medium:
[[utm_medium]]

Campaign Term:
[[utm_term]]

Campaign Content:
[[utm_content]]

Gclid:
[[gclid]]

Here is what it looks like:

Gravity Forms

First add your hidden element on your form, give any name for your label. Click “Advanced” tab and check “Allow field to be populated dynamically” and use the shortcode in “Parameter Name”

Here is what it looks like:

WordPress-to-lead for Salesforce CRM

Add your field in sales force plugin and check “Enabled”, select field type as “Hidden” and use the shortcode in “Value”

Here is what it looks like:

Ninja Forms


Add your hidden field into your form. And expand “Advanced Settings” and put “utm_campaign” or other shortcodes (without wrapping it in bracket) in Custom CSS Classes and hit “Save”.

Here is what it looks like:

ActiveCampaign

Using Embed Code

If you are using embed code directly in your WordPress post, you need to modify the fields accordingly.

Here is an example for you:

<div class="_form_element _field12 _full_width "><input name="field[12]" type="hidden" class="utm_source" /></div>
<div class="_form_element _field13 _full_width "><input name="field[13]" type="hidden" class="utm_medium" /></div>
<div class="_form_element _field14 _full_width "><input name="field[14]" type="hidden" class="utm_campaign" /></div>
<div class="_form_element _field15 _full_width "><input name="field[15]" type="hidden" class="utm_term" /></div>
<div class="_form_element _field16 _full_width "><input name="field[16]" type="hidden" class="utm_content" /></div>
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