About Me

Haktan Suren, PhD, is a data scientist, entrepreneur, and builder at the intersection of digital advertising, attribution, and applied AI. He earned his PhD in Data Science from Virginia Tech and has published 20+ peer‑reviewed papers, including work appearing in Science. His research has received 500+ citations and he holds an h‑index of 10.

Over the past 20 years, Haktan has become widely known for pioneering practical solutions in lead tracking and attribution. He is the creator of Dr. UTM, which has helped marketers and performance teams improve tracking accuracy, attribution quality, and marketing analytics workflows—earning him the nickname “Dr. UTM” within the digital advertising community.

He also developed HandL UTM Grabber, one of the most widely used UTM tracking plugins in the WordPress ecosystem, alongside SaaS products such as UTM Grabber and UTM Simple. His tools have been downloaded 200,000+ times and are used globally by marketers and growth teams to capture, persist, and operationalize attribution data.

In addition to attribution and analytics, Haktan works deeply in the AI infrastructure and enterprise automation space through Algofy, where he helps organizations design and implement production-ready AI systems. His work includes building LLM-powered chat agents and bots, automations, knowledge assistants, and the supporting infrastructure required to deploy them responsibly—covering data pipelines, retrieval and orchestration patterns, evaluation/monitoring, and scalable integration with existing enterprise systems.

A strong believer in open source, Haktan regularly shares technical guides and practical insights on his blog, contributes software to the community, and is also an author on CPAN. He speaks at industry events such as WordCamps, presenting on tracking, attribution, and marketing measurement (https://vienna.wordcamp.org/2023/speaker/haktan-suren/ | https://birmingham.wordcamp.org/2023/speaker/haktan-suren/).

Haktan enjoys meeting new people and helping teams solve real marketing and measurement problems—from attribution foundations to modern AI-driven automation. Contact: @HaktanSuren