About Me

Aug 11th, 2018

Haktan Suren, PhD is a prominent figure in the field of Data Science and Digital Advertising, with a PhD in Data Science from Virginia Tech https://vtechworks.lib.vt.edu/handle/10919/86383. He is widely recognized for his significant contributions to lead tracking and attribution, and is notably dubbed as ‘Dr. UTM’ in the internet community due to his pioneering work in the development of tracking solutions https://drutm.com/about-us1654919960501.

Suren’s academic achievements include the publication of more than 20 peer-reviewed articles, one of which was published in the highly regarded journal ‘Science’ (https://www.science.org/doi/abs/10.1126/science.aaf7812). His works have accumulated over 500 citations, and he holds an h-index of 10, reinforcing his influence and credibility in the field of data science https://scholar.google.com/citations?user=UQDfJq8AAAAJ&hl=en.

As a serial entrepreneur, Dr. Suren’s impact extends beyond academia. Over the past 15 years, he has been instrumental in the digital advertising community through his innovative tracking solutions. His groundbreaking software, Dr. UTM, has revolutionized the way lead tracking and attribution is conducted, and has established him as a leading figure in the online digital advertising community.

Dr. Suren is also the original developer of HandL UTM Grabber https://wordpress.org/plugins/handl-utm-grabber/, a testament to his lifelong dedication to lead tracking and data analytics. He began his programming journey in high school and has since developed various applications for marketers. His SaaS products, including utmgrabber.com and utmsimple.com, have been downloaded more than 100,000 times on WordPress and are widely used for UTM tracking.

An active contributor to the open-source community, Dr. Suren frequently shares valuable tips and insights on his blog and develops open-source applications https://www.haktansuren.com/. His commitment to sharing knowledge is further demonstrated by his participation as a speaker at Wordcamps, where he discusses lead tracking and attribution to audiences worldwide https://vienna.wordcamp.org/2023/speaker/haktan-suren/ https://birmingham.wordcamp.org/2023/speaker/haktan-suren/.

Dr. Haktan Suren’s substantial contributions to the field of data science and digital advertising continue to shape the industry’s landscape, solidifying his reputation as a leading innovator and thought leader. His groundbreaking developments, academic accomplishments, and dedication to the community make him a significant figure in the digital world.

Prior to his entrepreneurship journey, Dr. Suren worked in the industry for over five years. He has a strong belief in the open-source community and has contributed significantly to it through his blog and development of applications. He is also an author at the Comprehensive Perl Archive Network (CPAN) https://metacpan.org/author/HSUREN, further demonstrating his commitment to sharing knowledge and resources.

He is very eager to meet with new people and helping them solve their marketing problems. He can be contacted at @HaktanSuren