WordPress Plugin: Capturing & Tracking UTM and GCLID variables
I am proud to announce that I have recently published a plugin in WordPress plugin repository called “HandL UTM Grabber / Tracker“. As its name indicates clearly, this plugin captures UTM and GCLID variables from URL, tracks the leads through entire journey and let you put it anywhere in your WordPress installs via shortcodes to capture them for downstream (CRM, conversion analysis etc.).
As a blogger myself, I always wonder where my website gets the most traffic. Is it from Twitter or Facebook?. If it is from Google, what people searched to land on my website. If I am running a promo or campaign, what is the revenue performance, how many clicks I have for a certain campaign and many questions like this. Most of those questions can be answered by simply looking the Google Analytics report. However, Google Analytics does not relate the data with user since it is against their terms.
As it is well known, many online businesses take advantage of the email marketing to reach out people and the key for the success is sending the right email to right person. In order to accomplish this difficult task, you need to be able to group people based on their interest. Either you can have a form asking them about their interest (a.k.a optin form) which is not really efficient due to the low turnout or you can track their habit by capturing UTM data seamlessly (100% turnout rate).
To address the issues mentioned above, I have created the “HandL UTM Grabber” WordPress plugin which you can download from WordPress for FREE. I have created the shortcodes for each UTM variables and GCLID explicitly to let you use them as you wish. The plugin captures UTM variables 100% accurately as it uses user’s COOKIE to save as soon as it recognizes UTM and GCLID variables in URL. This method ensures to capture UTMs even though the same user re-visit your webpage without UTM variables.
The plugin is written very efficiently that it uses very less resources than average WordPress plugins. So long story short, it is very useful plugin and it is FREE. You are welcome to download it from here. Feel free to drop a line or two about your usage of the plugin. I am looking forward to answering all the comments.